Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention centre doors, make sure you are on that list.

 

Online Course

R499.00

Trade Show Staff Training – Course Outline:

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

Module One: Getting Started

  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations

Module Two: Pre-Show Preparation

  • Prepare for Physical Issues
  • Developing a Great Elevator Speech
  • Setting Up a Schedule
  • Connect With Attendees
  • Case Study
  • Module Two: Review Questions

Module Three: Booth Characteristics and Setup

  • Stand Out
  • Create a Booth Manual/Checklist
  • Technology
  • Scout a High Traffic Area
  • Case Study
  • Module Three: Review Questions

Module Four: Booth Characteristics and Setup (II)

  • Signage
  • Match Your Brand
  • Private Area
  • Focus on a Message
  • Case Study
  • Module Four: Review Questions

Module Five: During the Show (I)

  • Company Objectives
  • Highlighting Your Product
  • Do Something Memorable
  • Social Media
  • Case Study
  • Module Five: Review Questions

Module Six: During the Show (II)

  • Classic Do’s and Don’ts
  • Gamification
  • Walk the Floor
  • Keep the Distractions Away
  • Case Study
  • Module Six: Review Questions

Module Seven: Qualifying Visitors

  • Know the Answer
  • Engage With Qualifying Questions
  • Body Language
  • Listening Skills
  • Case Study
  • Module Seven: Review Questions

Module Eight: Engaging the Right People

  • Prospects
  • Time Wasters (Catch and Release)
  • Press
  • Competitors
  • Case Study
  • Module Eight: Review Questions

Module Nine: The Rules of Engagement (I)

  • Start With an Open Ended Question
  • Record All Prospect Information
  • Be Specific with Your Message
  • Get a Commitment
  • Case Study
  • Module Nine: Review Questions

Module Ten: The Rules of Engagement (II)

  • Have a Welcoming Environment
  • The Do’s and Don’ts of Business Cards
  • Observational Skills
  • When Not in the Booth
  • Case Study
  • Module Ten: Review Questions

Module Eleven: After the Show

  • Review Information and Rank Your Leads
  • Follow up with Your Leads
  • Send Information Promptly
  • Lessons Learned
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.