Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention centre doors, make sure you are on that list.

‌‌‌ Online Course

Trade Show Staff Training – Course Outline:

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

Module One: Getting Started

• Housekeeping Items
• The Parking Lot
• Workshop Objectives
• Pre-Assignment
• Action Plans and Evaluations

Module Two: Pre-Show Preparation

• Prepare for Physical Issues
• Developing a Great Elevator Speech
• Setting Up a Schedule
• Connect With Attendees
• Case Study
• Module Two: Review Questions

Module Three: Booth Characteristics and Setup

• Stand Out
• Create a Booth Manual/Checklist
• Technology
• Scout a High Traffic Area
• Case Study
• Module Three: Review Questions

Module Four: Booth Characteristics and Setup (II)

• Signage
• Match Your Brand
• Private Area
• Focus on a Message
• Case Study
• Module Four: Review Questions

Module Five: During the Show (I)

• Company Objectives
• Highlighting Your Product
• Do Something Memorable
• Social Media
• Case Study
• Module Five: Review Questions

Module Six: During the Show (II)

• Classic Do’s and Don’ts
• Gamification
• Walk the Floor
• Keep the Distractions Away
• Case Study
• Module Six: Review Questions

Module Seven: Qualifying Visitors

• Know the Answer
• Engage With Qualifying Questions
• Body Language
• Listening Skills
• Case Study
• Module Seven: Review Questions

Module Eight: Engaging the Right People

• Prospects
• Time Wasters (Catch and Release)
• Press
• Competitors
• Case Study
• Module Eight: Review Questions

Module Nine: The Rules of Engagement (I)

• Start With an Open Ended Question
• Record All Prospect Information
• Be Specific with Your Message
• Get a Commitment
• Case Study
• Module Nine: Review Questions

Module Ten: The Rules of Engagement (II)

• Have a Welcoming Environment
• The Do’s and Don’ts of Business Cards
• Observational Skills
• When Not in the Booth
• Case Study
• Module Ten: Review Questions

Module Eleven: After the Show

• Review Information and Rank Your Leads
• Follow up with Your Leads
• Send Information Promptly
• Lessons Learned
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations