Media And Public Relations

In this course, you will gain knowledge needed to manage effectively, your image and value, by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will have you networking once you complete this course.

‌‌‌ Online Course

Media and Public Relations – Course Outline

Module 1: Networking for Success (I)

• Creating an Effective Introduction
• Making a Great First Impression
• Knowledge Check

Module 2: Networking For Success (II)

• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names
• Knowledge Check

Module 3: The Meet and Greet

• The Three-Step Process
• The Four Levels of Conversation
• Knowledge Check

Module 4: Dressing for Success

• The Meaning of Colors
• Interpreting Common Dress Codes
• Deciding What to Wear
• Knowledge Check

Module 5: Writing

• Business Letters
• Writing Proposals
• Reports
• Executive Summaries
• Knowledge Check

Module 6: Setting Goals

• Understanding Goals
• SMART Goals
• Helping Others With Goal Setting
• Knowledge Check

Module 7: Media Relations

• Television
• Print
• Web Presence, Blogs & the Internet
• Knowledge Check

Module 8: Issues and Crisis Communication Planning

• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect
• Knowledge Check

Module 9: Social Media (The PR Toolkit)

• Blogs
• Wikis
• Podcasts
• Social Bookmarks
• RSS Feeds
• Knowledge Check

Module 10: Employee Communications

• Verbal Communication
• Non-Verbal Communication
• Email Etiquette
• Negotiation Skills
• Making an Impact
• Knowledge Check

Assessment

• Post-Test

Wrapping Up

• Course Summary